The most expensive thing in the world is trust, and it’s earned when actions meet words and where long-term consistency trumps short-term intensity. Trust, however, can be lost in a matter of seconds. It’s imperative for organisations to hold trust as a core value that is owned by every employee—from the CEO to the front-line team that interacts with customers online, by phone, and in person—and is reinforced by acting and speaking in a manner that is consistent with your values, character, and culture.
In this episode Erik and John discuss the concept of long-term elegant power with whomever you build trust with. No matter what business you’re in, build that level of trust through consistency with no triggers.